Model year 2018 marks the 100th ceremony of the aboriginal assembly Chevrolet truck. A aeon and added than 85 actor trucks later, Chevrolet has become one of the best apparent brands in the world. To bless the Chevy Trucks Centennial, the cast is anniversary the owners who accept fabricated Chevy Trucks a allotment of their lives for the accomplished aeon with a 100-day anniversary featuring two new Appropriate Copy trucks, the civic rollout of the Barter Legends chump adherence affairs and more.
“The Chevy Trucks Centennial is a huge anniversary for us, and is appropriately important to our customers,” said Sandor Piszar, Chevrolet Trucks Advertising and Marketing director. “That’s why we will be adulatory 100 years of Chevy Trucks over the advance of the abutting 100 days. It’s important that we allotment this anniversary with our loyal barter who accept helped us accomplish this accomplishment.”
Chevrolet kicked off the Centennial Anniversary today at the State Fair of Texas, area the cast appear four means barter can bless the Chevy Barter Centennial:
New 2018 Silverado and Colorado Centennial Appropriate Editions
National rollout of the Chevy Barter Legends program
Branded commodity featuring Chevy ancestry bowtie
Chevy Trucks Centennial Anniversary on Dec. 16, 2017
From the beginning, Chevrolet Trucks has focused on authoritative the best accessible agent to accommodated every customer’s needs. After architecture specialized trucks to serve its factory, Chevrolet alien its aboriginal trucks to barter in 1918. They included the half-ton Light Delivery and the 1918 One-Ton truck. Both were offered with an accessible anatomy abaft the windshield that accustomed barter to accept amid purchasing or architecture a specialized anatomy for their vocation.
A aeon later, chump best continues to drive Chevy Trucks. Chevrolet is still the alone architect to action barter a three-truck portfolio — featuring the Colorado, Silverado and Silverado HD — and a abounding band of appropriate editions, giving barter added options for the absolute barter to fit their needs and claimed style.
2018 Silverado and Colorado Centennial Editions
The latest additions to the Chevrolet Trucks portfolio of appropriate editions, the 2018 Silverado and Colorado Centennial Editions affection architecture elements aggressive by Chevy Trucks throughout history, including a characteristic Centennial Blue acrylic blush and absolute ancestry bowtie emblems and 100 year badges aggressive by colors and architecture cues begin on aboriginal Chevrolet Trucks.
“The Silverado and Colorado Centennial Editions are a aftereffect of accord amid Chevrolet Design, Engineering and Marketing, to admire the history of Chevy Trucks,” said Rich Scheer, Chevrolet Trucks administrator of Exoteric Design. “Both cartage action our best agog admirers a way to authenticate their adulation for Chevy Trucks and bless the Chevy Trucks Centennial with us.”
The Silverado Centennial Copy is accessible on the LTZ Z71 aggregation cab and the Colorado Centennial Copy is offered on Z71 aggregation and continued cab models. Silverado Centennial Editions will be accessible at dealerships in October. Colorado Centennial Editions will be accessible in November.
LTZ Z71 trim; Aggregation Cab
Z71 trim; Aggregation Cab and Continued Cab
To affix with the best loyal Chevy Barter barter beyond the country, the cast is rolling out its Barter Legends affairs nationwide. The affairs recognizes barter who own a Chevy Barter with added than 100,000 afar on the odometer, or who accept purchased or busy added than one new Chevy Barter in their lifetime. Chevy Barter Legends was launched as a Texas-only pilot in September 2016 and developed to a association of added than 5,400 loyal Chevy Barter customers.
In accession to Barter Legends branded commodity and admission to an absolute members-only online community, Chevrolet will periodically action Barter Legends associates once-in-a-lifetime adventures leveraging Chevrolet’s partnerships. These adventures could ambit from front-row seats at concerts, to accessory sold-out Major League Baseball events, to accepting a bastard blink at new Chevrolet models.
From Ball Caps to Bass Boats
In accession to the appropriate copy Silverado and Colorado and the amplification of the Barter Legends program, Chevrolet is commemorating a aeon of trucks with a advanced ambit of appropriate commodity featuring the ancestry bowtie adumbration accent on the Centennial models. And for accurate enthusiasts, a appropriate Centennial Copy bass baiter will be offered by Phoenix Boats and a Centennial Copy amid bivouac will be accessible from inTech Trailers. All commodity is accessible at ChevyGearUSA.com.
The Phoenix baiter and 24-foot inTech trailer, which is ample abundant to booty a car or added recreational toys, will be advised to accompaniment the Centennial Blue acrylic and appropriate copy badging.
Chevrolet has additionally congenital a customized 1967 C-10 appearance agent to admire the 100-year milestone. It will be apparent during the State Fair of Texas through Oct. 22 and will be on affectation at the SEMA appearance in backward October.
Chevy Trucks Centennial Event
The 100-day Centennial Anniversary will achieve with a Chevy Trucks Centennial Anniversary accident on Saturday, Dec. 16 at Texas Motor Speedway. The accident will affection opportunities to acquaintance the latest Chevrolet products, a adventitious to accommodated Chevrolet admirers like Dale Earnhardt Jr. and added absolute experiences. The accident is chargeless to appear but amplitude is bound to allurement only. Barter Legends associates will be the aboriginal to accept added advice on the anniversary and invitations.
“This accident is Chevrolet’s way of thanking owners for putting their assurance in Chevy Trucks for 100 years,” said Piszar. “We attending advanced to adulatory the past, present and approaching of Chevy Trucks with our customers.”
FAST FACT: The 1918 Chevrolet One-Ton barter was powered by a four-cylinder agent rated at 36 horsepower. Its top acceleration was 25 mph.
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